Audio vs Video Podcasting: Is Video worth the added headaches?

Audio vs Video Podcasting: Is Video worth the added headaches?

A debate is constantly raging between audio podcasters and the newer video podcast hosts.   Which one is better?

The audio folks will tell you that video podcasting is to complex and time consuming for it to be functional.

“You’ll need a set and a crew like Adam Corolla” I was told recently.

I’d have to disagree with this.

My video podcast is just as easy to record as an audio podcast, plus my production and deployment times are just as fast as audio podcasters in most cases.

Don’t get me wrong, there are some challenges to be overcome when producing a video based podcast, but as tools become more complex and powerful, those challenges are eroding very quickly.

Here are some of the hurdles I’ve had to overcome when producing my video podcast:

  1. Rendering Times – My audio podcast used to take about 10 minutes to mix down into an MP3 file for distribution. My video podcast takes almost 3 hours to “render” into my MP4 distribution file. 
  2. Keeping viewers pinned to my video – Another common complaint with video is keeping the “viewer” interested for a full hour (which is the average length for audio podcasts).  Audio broadcasts allow the audience to “multitask” while they listen to your podcast.  This help keeps the “boring” factor down.
  3. The quality just isn’t there – This seems to be a myth going around the audio podcasting community that video quality just “isn’t there” for podcasting.   Indeed this was the case up until about 3 or 4 years ago.  Now video is quickly catching (and poised to overtake) audio podcasting as the next big entertainment market.

I could easily list just as many issues with audio podcasting.   There will always be issues and stumbling blocks to producing any sort of content on any platform.

With practice you will learn to cut out needless steps and optimize your workflow.

For example, my #1 issue with creating a video podcast is the rendering time.  Having to pause working to render my video is a huge pain in the ass.

I was able to overcome this hurdle by simply changing my work flow.

In the beginning, I would record my show on Saturday night, then get up Sunday and edit & start to render it off.

Then I would have to return to my PC Sunday evening, double check everything and then upload it.  It honestly seemed like to much work vs reward.

So I changed my workflow.

Now I record on Saturday night, take my raw video recording  and load it into my editor.  I then slap my introduction and credits on the project and hit the render button as I’m going to bed.

When I wake up, my show is ready to be uploaded and is usually posted to my website by Sunday morning at 10am.

Conclusion

As with any new media there will always be challenges when producing content.  Sometimes it requires a tool upgrade (new hardware or software) but most often it just requires a work flow upgrade in order to complete your project on time.

In the coming months I will be publishing tones of resources for optimizing your work flow and increasing the final quality of your show.

Don’t forget to sign-up for our Video Podcast Revolutionary e-mail list and get access to the latest tutorials, shows and courses from Web Talk Revolution!

Vive La Revolution!

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2 comments

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  1. Greg
    Greg 30 December, 2013, 09:20

    Audio and video are not the same medium. I have many opportunities to listen to audio when I cannot watch video. At work headphones are discrete, video is blatant + bandwidth use which should legitimately annoy management and sets a bad example for employees and coleagues – unless they are paid to watch TV (few are). Audio is well suited to walking. driving. commuting and doing chores. Video requires visual attention. Audio does not.

    I have precious little time for video. So as a consequence I almost always avoid video podcasts.

    Sometimes the subject material suits video . If so I may watch if it is exceptionally useful. Weekly chitchats, experience sharing and most interviews do not need video a all – which covers a great deal of podcast material already.

    Documentaries, lectures and demonstrations, education and training with physical objects or travel come to mind as video candidates but doing these requires the material be well prepared and rehearsed. Its not about rendering times its about preparation time. If you don’t have time to do the full preparation required for visuals, then video is at best an audience expander, at worst a time and money waster. Because the audience should not be wasting time watching an underprepared video presentation.

    Compare the studios for TV versus Radio. Compare the cost, labour, and time required for production of television and movies to audio material even if you go so far as to set the cost of computers, cameras and microphones to zero there is still a huge difference. They are not the same thing at all.

    Reply this comment
    • Rob Davenport
      Rob Davenport Author 8 January, 2014, 09:13

      Thanks for the comment Greg, but I think you confused the point of the post. Yes, of course, audio & video are 2 different types of content. This article was to talk about how it’s not that hard to do video these days.

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