Video to explode in 2014, are you ready to make your mark?

Video to explode in 2014, are you ready to make your mark?
[dropcap]I[/dropcap]t has been an amazing year for online video.  Well, as far as content creators go.

We have been blessed with better tools, better platforms and better monetization.  Many people in the entertainment niche have suddenly seen a light at the end of the tunnel… not being broke!

This is the best year of revenue from on-line advertising that we have had at Smoking Man Studios.  So much so that I quit my job to focus on creating my own network of shows and opportunities.

As this year passes the half-way mark, the real acceleration is just kicking in.

The Game Changer

Over the last few years many devices have opted for the crown of being the first mass consumption Internet media device.  Roku, Apple TV, Google TV and Boxee have been the lead platforms but the complex nature of Internet streaming has scared most users from evening trying one of these devices.

… and then it all changed.

Google announced it’s ChromeCast Internet TV device.  This small “dongle” plugs directly into your TV’s HDMI port and uses your smartphone, tablet or computer as the remote.

For instance, you stumble upon an archived episode of “This Week in Tech” on YouTube while surfing on your iPad.  You simply tap the “Display on Chromecast” button and it will start up your video on your TV.

This is HUGE.   It’s not that Chromecast is the best experience to enjoy Internet TV, it simplifies the process for “non-tech” people.  You don’t have to be a genius to hook up Chromecast, and it’s only a $35 purchase.  Suddenly a new market has opened up to the Internet content creator.

Now my dad can easily watch a Internet TV show about duck hunting on his big-screen while shopping for camouflage hip-waders on his iPad.

In a few years time, I predict we will consider Chromecast as the catalyst for a more widely accepted device.

It Don’t Mean a Thing, If You Ain’t Got The Bling

One of the biggest changes happening in 2013 is a the pressure on video sites to help content creators monetize.  Even in the bigger studios, pay barely tops minimum wage.  Or at least it did.

In the last few months, YouTube has moved to it’s own analytic & monetization tracking as well as offering better channel features.   I believe that YouTube can see that traditional media isn’t really cutting it anymore.  If they want to grow their best feature (high quality independent content creators) they will need to start offering better deals when it comes to revenue splits.

In fact, entreprenuer super star Jason Calacanis took YouTube to the proverbal “wood shed” during this years Vidcon 2013 keynote speech.

Take the time to watch it, it’s worth it.

Conclusion

Now is the time to take your Internet TV show to the next level, no matter where you are at.  A literal gold-rush is about to begin and those of you who are a head of the curve stand to make the biggest splash.

Stay tuned to Web Talk Revolution, we have lots of amazing information for content creators coming this fall.

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